Search : Index : Faculty of Economics and Commerce : Management
Prev 325-210 Managerial Decision Analysis
Next 325-212 Market Research

 325-211 Principles of Marketing

Note

Students may not gain credit for this subject if 327-301 Marketing 1 was passed in 1997 or a previous year.

Credit Points

12.5

HECS Band

2

Coordinator

Mr S Bell

Prerequisites

Students must have completed at least 75 points of level-100 subjects.

Semester

1, repeat Summer (view timetable)

Contact

Semester 1 - Two 1-hour lectures and one 1-hour tutorial per week; Summer Semester - One 2-hour lecture/workshop three days per week for six weeks

Subject Description

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions. Students are also introduced to basic concepts in market research, management of marketing programs and marketing ethics.

Assessment

A 2-hour end-of-semester examination (60%) and one class assignment totalling 2000 words (40%).

Search : Index : Faculty of Economics and Commerce : Management
Prev 325-210 Managerial Decision Analysis
Next 325-212 Market Research
 
Status:                   Official 2000
Last Modified:            Thursday November 25 15:10
SGML to HTML Conversion:  Information Technology Services
Authorised by:            Academic Registrar
Email Enquiries:          Course_Information@registrar.unimelb.edu.au