Search : Index : Faculty of Economics and Commerce : Management
Prev 325-231 International Business Strategy
Next 325-303 International Management
325-302 Strategic Marketing | |
Note | Students may not gain credit for this subject if 327-302 Marketing II was passed in 1997 or a previous year. Students who completed 325-211/311 Principles of Marketing in 1998 will be permitted to enrol in this subject in 1999 without having completed 325-202 Consumer Behaviour. |
Credit Points | 12.5 |
Coordinator | Assoc Professor Gregory Whitwell |
Prerequisites | 325-211 Principles of Marketing and 325-202 Consumer Behaviour. |
Semester | 2 (view timetable) |
Contact | Two 1-hour lectures and one 1-hour tutorial per week |
Subject Description | This is a capstone marketing subject building on the concepts and skills learned in other marketing subjects. It is applications oriented, with use being made of case studies and simulations. The subject presents an opportunity for students to learn, examine and apply strategic marketing decision processes with the goals of establishing, maintaining, or improving the firms competitive advantage. Topics include: industry analysis; strategy development and management; product portfolio analysis; competitor evaluation; and organisational and market analysis. |
Assessment | A 2-hour end-of-semester examination (60%) and an assignment not exceeding 2500 words (40%). |
Search : Index : Faculty of Economics and Commerce : Management
Prev 325-231 International Business Strategy
Next 325-303 International Management
Status: Official 1999 Last Modified: Tuesday October 20 11:49 SGML to HTML Conversion: Information Technology Services Authorised by: Academic Registrar Email Enquiries: Course_Information@registrar.unimelb.edu.au