Search : Index : Faculty of Economics and Commerce : Economics
Prev 316-327 Business Applications of Economics
Next 316-329 The Economics of Taxation
316-328 Marketing Economics | |
Credit Points | 12.5 |
Coordinator | Prof J Freebairn |
Prerequisites | 316-202 Intermediate Microeconomics. |
Semester | 1 (view timetable) |
Contact | Two 1-hour lectures and one 1-hour tutorial per week |
Subject Description | Techniques of microeconomic theory are reviewed and then applied to evaluate business choice options and government policy options affecting marketing activities in such areas as setting prices, market segmentation, advertising, product mix, forms of contracts and consumer protection legislation. Topics covered will include: marketing as an economic activity; explanations of and forecasting market outcomes, setting prices in different market structure situations; joint product pricing; storage, transport, processing and distribution choices; buyer-seller contracting under different information situations; promotion and advertising; government policy, including provision of information, consumer protection; transaction costs and marketing efficiency. |
Assessment | A 2-hour final examination (70%); in-course assessment of up to 3,000 words (30%). |
Search : Index : Faculty of Economics and Commerce : Economics
Prev 316-327 Business Applications of Economics
Next 316-329 The Economics of Taxation
Status: Official 1999 Last Modified: Tuesday October 20 11:49 SGML to HTML Conversion: Information Technology Services Authorised by: Academic Registrar Email Enquiries: Course_Information@registrar.unimelb.edu.au