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166-072 Managing Communications and the Media | |
Note | Formerly available as 166-369/469. Students who have completed 166-369/469 are not eligible to enrol in this subject. |
Availability | 3rd and 4th year |
Credit Points | 12.5 |
Coordinator | Denis Muller |
Prerequisites | Usually entry into the Bachelor of Public Policy and Management Program see Entry requirements |
Semester | 1 (view timetable) |
Contact | A 1-hour lecture and a 1.5-hour workshop/seminar per week |
Subject Description | The subject studies the major theories of mass communication and the function of the press, including print and electronic media. The function of the press varies according to the political and social system in which it operates. Against that backdrop, the function of the press in Australia is explored. The subject examines the so-called rights of the press, and focuses on the various intersections where the rights and functions of the press meet other interests. Attention will be given to the particular issues which arise between the press and public sector institutions. These include legal, ethical and political issues - Freedom of Information, defamation, contempt, trespass, breach of confidence, privacy, and whistle-blowing. Students will be exposed to operational processes within the public sector and the media. They will also receive practical instruction in communications, including writing, editing, presentation and media handling. They will be instructed in how to identify the need for communications strategies, how to conceive and design such strategies, how to implement and evaluate them. |
Assessment | Written work totalling 5000 words. |
Prescribed Texts | Materials prepared by the centre. |
Search : Index : Faculty of Arts : Bachelor of Public Policy and Management (BPPM)
Prev 166-070 Managing Corporate Resources in a Changing Public Sector
Next 166-071 Policy Research Skills
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