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107-080 Commodity Culture: Myth, Meaning and Advertising | |
Note | Formerly available as 111-254/354. Students who have completed 111-254/354 are not eligible to enrol in this subject. |
Availability | 2nd and 3rd year |
Credit Points | 12.5 |
Coordinator | Ms Angela Ndalianis |
Prerequisites | Usually 12.5 points of first year Cinema Studies see Prerequisites |
Semester | Not Offered (view timetable) |
Contact | A 1-hour lecture, a 1-hour tutorial, and a 2-hour screening per week |
Subject Description | An inter-textual study of late 20th century commodity culture with a special emphasis on film, television, photography, advertising and interactive media. The relationship between advertising and commodity culture is studied in historical terms and various types of publicity such as print and electronic advertisements are analysed in terms of discourse(s), genre, myth and rhetoric. An overview of the major theoretical approaches to the study of consumer culture, such as political economy, anthropology of consumption, semiology and postmodernism, provides a framework for critical examination of commodity culture(s), art and advertising, and the commodification of aspects of everyday life such as fashion, sport, shopping and tourism. |
Assessment | Written work which may comprise classpapers, essays or take-home exams totalling 4000 words. |
Search : Index : Faculty of Arts : Cinema Studies
Prev 107-085 Australian Cinema
Next 107-081 Genre Study
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