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 325-406 Advanced Marketing

Coordinator

Mr C McLeod

Prerequisites

Entry into the honours program.

Semester

2

Contact

Classes totalling 3 hours per week throughout the semester

Objectives

On completion of this subject, students should:

  • understand the development of theory and practice in marketing and appreciate the distinctive contribution of a range of leading academic authors to the various disciplinary areas of Marketing;
  • understand the unique features of Services Marketing and evaluate both the theoretical and applied practices in the field;
  • understand the area of Relationship Marketing and be able to evaluate its distinctive contribution to marketing thought and practice.

Assessment

One 3-hour end-of-semester examination (60%); written assignments and seminar presentations not exceeding 3000 words (40%).

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Status:                   Official 1998
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au