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325-306 Services Marketing | |
Availability | Not offered in 1998. |
Coordinator | Mr C McLeod |
Prerequisites | 327-201 Principles of Marketing |
Contact | Two 1-hour lectures and one 1-hour tutorial per week |
Subject Description | Identification of the distinct problems of marketing services, the classification of service products, managing service quality, the importance of internal marketing, the revised marketing mix for services, the contribution of organizational resources to service delivery processes. The marketing of professional services and managing service relationships will be given particular attention. |
Assessment | A 2-hour end-of-semester examination (60%) and one class assignment totalling 2500 words (40%). |
Search : Index : Faculty of Economics and Commerce : Management
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Status: Official 1998 Last Modified: Tuesday October 21 17:10 SGML to HTML Conversion: Information Technology Services Authorised by: Academic Registrar Email Enquiries: Course_Information@registrar.unimelb.edu.au