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 325-302 Strategic Marketing

Note

Students may not gain credit for this subject if 327-302 Marketing II was passed in 1997 or a previous year.

Coordinator

Mr C McLeod

Prerequisites

327-211/311 Principles of Marketing.

Semester

2

Contact

Two 1-hour lectures and one 1-hour tutorial per week

Subject Description

The fundamentals of strategic marketing analysis, including industry analysis, strategy development and management, product portfolio analysis, competitor evaluation, organisational analysis and market analysis. The organisational control problems in strategy management are also introduced.

Assessment

A 2-hour end-of-semester examination (60%) and one class assignment totalling 2500 words (40%).

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Status:                   Official 1998
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au