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 325-211 Principles of Marketing

Note

Students may not gain credit for this subject if 327-301 Marketing 1 was passed in 1997 or a previous year.

Coordinator

Mr C McLeod

Prerequisites

316-129 Business Statistics or 316-130 Quantitative Methods 1.

Semester

1

Contact

Two 1-hour lectures and one 1-hour tutorial per week

Subject Description

The basic theoretical framework of marketing, including segmentation, buyer behaviour, product management, market communications, channel management and pricing decisions. Students are also introduced to basic concepts in market research, management of marketing programs and marketing ethics.

Assessment

A 2-hour end-of-semester examination (60%) and one class assignment totalling 2000 words (40%).

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Status:                   Official 1998
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