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 325-202 Consumer Behaviour

Coordinator

Mr S Bell

Prerequisites

327-211/311 Principles of Marketing.

Semester

2

Contact

Two 1-hour lectures and one 1-hour tutorial per week

Subject Description

The application of buyer behaviour concepts to marketing decision making; an introduction to a range of consumer behaviour models, the identification of psychological variables which influence customer decision making, the limitations of consumer behaviour and an introduction to a variety of consumer-related market research techniques. Organisational behaviour is also examined.

Assessment

A 2-hour end-of-semester examination (60%) and one class assignment totalling 2000 words (40%).

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Status:                   Official 1998
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au