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166-469 Managing Communications and the Media | |
Note | Available as 166-369 at 3rd-year level. |
Credit Points | 12.5 points for 3rd and 4th year |
Coordinator | Mr Denis Muller |
Semester | 1 |
Contact | A one hour lecture and a two hour workshop/seminar |
Subject Description | The subject studies the major theories of mass communication and the function of the press, including print and electronic media. The function of the press varies according to the political and social system in which it operates. Against that backdrop, the function of the press in Australia is explored. The subject examines the so-called rights of the press, and focuses on the various intersections where the rights and functions of the press meet other interests. Attention will be given to the particular issues which arise between the press and public sector institutions. These include legal, ethical and political issues - Freedom of Information, defamation, contempt, trespass, breach of confidence, privacy, and whistleblowing. Students will be exposed to operational processes within the public sector and the media. They will also receive practical instruction in communications, including writing, editing, presentation and media handling. They will be instructed in how to identify the need for communications strategies, how to conceive and design such strategies, how to implement and evaluate them. |
Assessment | Essay and assignment work totalling 5,000 words for third year and 6,0000 words for fourth year |
Prescribed Texts | Reading pack provided |
Search : Index : Faculty of Arts : Public Policy and Management
Prev 166-806 Issues in public sector change
Next 166-414 Managing Corporate Resources in a Changing Public Sector
Status: Official 1998 Last Modified: Tuesday October 21 17:10 SGML to HTML Conversion: Information Technology Services Authorised by: Academic Registrar Email Enquiries: Course_Information@registrar.unimelb.edu.au