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Handbook 1997 : Faculty of Economics and Commerce : Management and Industrial Relations

327-406 Advanced Marketing

Coordinator:

Mr Colin McLeod

Prerequisite/s:

Entry into the honours program.

Timetable:

Semester 2

Contact:

Classes totalling 3 hours per week throughout the semester

Objectives:

On completion of this subject, students should:

  • understand the development of theory and practice in marketing and appreciate the distinctive contribution of a range of leading academic authors to the various disciplinary areas of Marketing;

  • understand the unique features of Services Marketing and evaluate both the theoretical and applied practices in the field;

  • understand the area of Relationship Marketing and be able to evaluate its distinctive contribution to marketing thought and practice.

Assessment:

One 3-hour end-of-semester examination (60%); written assignments and seminar presentations not exceeding 3000 words (40%).
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Handbook 1997 : Faculty of Economics and Commerce : Management and Industrial Relations 
Status:                   OFFICIAL 1997
Last Modified:            Wednesday March 12 3:36 pm
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Authorised by:            Academic Registrar
Email Enquiries:          Course_Information@registrar.unimelb.edu.au
Copyright © University of Melbourne 1997.