327-305 Management Strategy

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Objectives:

On completion of this subject students should be able to:

• demonstrate an understanding of the concepts, origins and utility of management strategy;

• show an understanding of who initiates and executes strategy;

• demonstrate the ability to analyse a firm's strategic strengths and opportunities and diagnose it's strategic weaknesses and threats;

• show competence in assessing the strategic positioning of the multi-business and multi-national firm;

• critically assess the relationship between corporate governance and strategy;

• demonstrate an understanding of the major trends in strategic practice and theory.

Content:

This subject analyses the strategic management of both the business unit and the single business firm. It examines the roles and responsibilities of the general manager as the person responsible for the effectiveness of the overall enterprise. The subject emphasises the application, execution and framing of responses to multi-dimensional managerial problems. Students will be exposed to the theory and practice of strategy and will be required to understand what strategic content is and how it is implemented. Implications for firm growth, governance, design and prospects will be analysed.

Assessment: