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Handbook 1997 : Faculty of Economics and Commerce : Management and Industrial Relations

327-302 Marketing II

Coordinator:

Mr C. McLeod

Prerequisite/s:

Marketing I.

Timetable:

Semester 2

Contact:

Two 1-hour lectures and one 1-hour tutorial per week

Objectives:

On completion of this subject, students should be able to:

  • understand the basic processes that influence the development of corporate and marketing strategies;

  • understand how to evaluate competitive and environmental forces;

  • understand the analytical methods used to create marketing strategies in the modern business environment.

Content:

The strategic view of marketing; relating the marketing process to overall corporate goals. The strategic market planning process, customer, industry and environmental analysis, portfolio analysis, experience curves, competitive strategies, evaluation and control.

Assessment:

A 2-hour end-of-semester examination (60%) and one class assignment totalling 2500 words (40%).
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Handbook 1997 : Faculty of Economics and Commerce : Management and Industrial Relations 
Status:                   OFFICIAL 1997
Last Modified:            Wednesday March 12 3:36 pm
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Authorised by:            Academic Registrar
Email Enquiries:          Course_Information@registrar.unimelb.edu.au
Copyright © University of Melbourne 1997.