Search | Previous : 326-229/329 | Next : 326-232/332
Handbook 1997 : Faculty of Economics and Commerce : Business Development and Corporate History

326-231 International Business Strategy

Coordinator:

Ms E Maitland

Prerequisite/s:

326-102 Australian Business in the Global Economy or 326-103 The Asian Economies or 316-101 Introductory Macroeconomics or 316-102 Introductory Microeconomics or other approved first year subject for students not in the BCom.

Timetable:

Semester 1

Contact:

Two 1-hour lectures and one 1-hour tutorial per week

Objectives:

On completion of this subject students should be able to:

  • describe factors which affect the operation of the international business system;

  • analyse and describe the effectiveness of alternative growth strategies of multinational enterprises;

  • identify and analyse the role of foreign direct investment in structuring the international economy;

  • apply microeconomic theory to the analysis of the multinational firm.

  • understand some of the major difficulties facing firms in selling products and services to the range of foreign countries.

Content:

Evolution of the international business system of trade, investment and international institutions; emergence of the global market in producer and consumer goods and in services; origins, growth and attributes of the multinational enterprise; strategies of overseas expansion; international banking and services; technology transfer and international economic activity; theory of foreign direct investment and the theory of the multinational as an economic organisation; multinationals in Asia; impact of international firms on host countries; joint ventures, strategic alliances and international coalitions.

Assessment:

One 2-hour examination (60%); assignment not exceeding 2500 words (40%).

Prescribed Texts:

  • International Business Strategy, Tutorial Readings, (Details from the Department).
Search | Previous : 326-229/329 | Next : 326-232/332
Handbook 1997 : Faculty of Economics and Commerce : Business Development and Corporate History 
Status:                   OFFICIAL 1997
Last Modified:            Wednesday March 12 3:36 pm
SGML to HTML Conversion:  Information Technology Services
Authorised by:            Academic Registrar
Email Enquiries:          Course_Information@registrar.unimelb.edu.au
Copyright © University of Melbourne 1997.