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Handbook 1997 : Faculty of Arts : Cinema Studies

111-254/354 Commodity Culture: Myth, Meaning and Advertising

Availability:

Not offered in 1997.

Credit Points:

16.7 2nd and 3rd year

Coordinator:

Shirley Law

Prerequisite/s:

111-105.

Contact:

Not more than four hours of lectures, tutorials and film screenings each week.

Subject Description:

An inter-textual study of late 20th century commodity culture with a special emphasis on film, television, photography, advertising and interactive media. The relationship between advertising and commodity culture is studied in historical terms and various types of publicity such as print and electronic advertisements are analysed in terms of discourse(s), genre, myth and rhetoric. An overview of the major theoretical approaches to the study of consumer culture, such as political economy, anthropology of consumption, semiology and postmodernism, provides a framework for critical examination of commodity culture(s), art and advertising, and the commodification of aspects of everyday life such as fashion, sport, shopping and tourism.

Assessment:

Written work which may comprise of class papers, essays or take-home examinations totalling about 5000 words.
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Handbook 1997 : Faculty of Arts : Cinema Studies 
Status:                   OFFICIAL 1997
Last Modified:            Wednesday March 12 3:36 pm
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Copyright © University of Melbourne 1997.