792-316 International Agribusiness

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Objectives:

At the completion of this subject students should be able to:

• undertake an analysis of foreign markets using desk-top research techniques to identify suitable potential markets;

• develop an itinerary for a trade delegation to a potential export market;

• complete the documentation for an international trade transaction;

• develop a strategic plan for the establishment of appropriate overseas trading representation, consistent with recommended practices;

• Prepare protocols for the conduct of international trade, consistent with company and international exigencies.

Content:

Scope of international marketing, cultural environment and marketing to other countries, business customs and practices in global foreign trade, political environment for trade in other countries, international legal environment, multinational market groups, developing markets and market behaviour, planning and organising business in another country, promotion and pricing, international distribution systems and options, export trade mechanics and logistics, financing international trade, coordinating and controlling operations in another country, business structures for off-shore operations, developing a marketing plan.

Assessment: