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Handbook 1997 : Faculty of Agriculture, Forestry and Horticulture : Victorian College of Agriculture and Horticulture

791-229 Marketing II

Credit Points:

7.5

Coordinator:

Ms R Gall

Prerequisite/s:

Marketing I.

Timetable:

Semester 2

Contact:

3 hours per week

Objectives:

The objective of this subject is to enable students to:

  • understand corporate and marketing planning systems and procedures;

  • appreciate the development of corporate strategies within which marketing and market plans must be developed;

  • appreciate the importance of the product planning function as both a marketing activity and a top management responsibility.

Content:

The role of marketing and how it provides the link between consumer needs and organisational activity. The organisation of the marketing system and its contribution to the achievement of organisation objectives. Principles and practice of marketing planning, the framework for problem solving and strategy formulation.

Assessment:

Two hour examination (50%); assignment of 2000 words; (20%); oral presentation (10%); written case study (20%).
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Handbook 1997 : Faculty of Agriculture, Forestry and Horticulture : Victorian College of Agriculture and Horticulture 
Status:                   OFFICIAL 1997
Last Modified:            Wednesday March 12 3:36 pm
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Email Enquiries:          Course_Information@registrar.unimelb.edu.au
Copyright © University of Melbourne 1997.