791-109 Introduction To Agribusiness

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Objectives:

The objective of this subject is to:

• define the scope and composition of agribusiness with an overview of agribusiness organisations at the national, state and regional levels;

• provide an introduction to the basic micro economic concepts, the marketing functions and the marketing concept.

Content:

A systems approach to the definition of the agribusiness sector, from the initial producer, through to the final consumer; linkages in the agribusiness sector; a statistical description of agribusiness in Australia; the production, processing and marketing of an agribusiness product. Case studies will be used extensively throughout the subject.

Assessment: