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Handbook 1997 : Faculty of Agriculture, Forestry and Horticulture : Victorian College of Agriculture and Horticulture
791-001 Agricultural Marketing |
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Credit Points: | 7.5 | |
Coordinator: | Ms R Gall | |
Prerequisite/s: | Economics and Policy. | |
Contact: | 3 hours per week. | |
Objectives: | The objective of this subject is to provide students with a basic understanding of the marketing environment and its elements and enable them to apply these principles in the context of agricultural systems and problem solving in an Agribusiness environment. | |
Content: | Introduction to Marketing - An introduction to the concept of marketing and the marketing mix, a basic look at how marketing applies to agricultural produce. Marketing Mix Variables - Product, price, place, promotion. Marketing Environment - Micro environment, macro environment, consumer behaviour, target marketing/segmentation. Market Research. Agricultural Marketing in Australia - Methods of marketing strategies to promote products internationally. Case Studies - Development of marketing strategies in regard to various case studies. | |
Assessment: | Assignment of 2000 words (30%); case study and seminar (20%); two hour examination (50%). | |
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Handbook 1997 : Faculty of Agriculture, Forestry and Horticulture : Victorian College of Agriculture and Horticulture
Status: OFFICIAL 1997 Last Modified: Wednesday March 12 3:36 pm SGML to HTML Conversion: Information Technology Services Authorised by: Academic Registrar Email Enquiries: Course_Information@registrar.unimelb.edu.au
Copyright © University of Melbourne 1997.