Handbook 1996 : Faculty of Economics and Commerce (Volume 3 page 206)
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Year 3 Mgt. & Industrial Relns.
Credit points: 12.5
Coordinator: Mr C. McLeod.
Prerequisite: Marketing I.
Contact: Two 1-hour lectures and one 1-hour tutorial per week.
Timetable: Second semester
Objectives:
On completion of this subject, students should be able to:
- understand the basic processes that influence the development of corporate and marketing strategies;
- understand how to evaluate competitive and environmental forces;
- understand the analytical methods used to create marketing strategies in the modern business environment.
Content:
The strategic view of marketing; relating the marketing process to overall corporate goals. The strategic market planning process, customer, industry and environmental analysis, portfolio analysis, experience curves, competitive strategies, evaluation and control.
Assessment:
A 2-hour end-of-semester examination (60 per cent) and one class assignment totalling 2,500 words (40 per cent).
Mgt. & Industrial Relns subject : Next:327-303 | Prev:327-301 | Search | Help
Handbook 1996 : Faculty of Economics and Commerce (Volume 3 page 206)
Status: Official 1996 Date created: Oct 9 1995 Last modified: Oct 9 1995 Authorised by: Academic Registrar Email enquiries: Course_Information@registrar.unimelb.edu.au
Maintained by: Dept. of Management and Industrial Relations, Faculty of Economics and Commerce.
Copyright © University of Melbourne 1995,1996.