Handbook 1996 : Faculty of Economics and Commerce (Volume 3 page 206)
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Year 3 Mgt. & Industrial Relns.
Credit points: 12.5
Coordinator: Mr C. McLeod.
Prerequisite: 316-129 Business Statistics or 316-130 Quantitative Methods 1.
Contact: Two 1-hour lectures and one 1-hour tutorial per week.
Timetable: First semester
Objectives:
On completion of this subject, students should be able to:
- understand the role of marketing in contemporary business management;
- understand the major activities and functions that comprise marketing management;
- understand the fundamental components involved in the creation and implementation of a marketing plan.
Content:
The basic framework and concepts of marketing. The marketing environment, role within the firm, segmentation and targeting, marketing decision framework, market research, consumer behaviour, industrial buying behaviour, product planning, product management and new-product development, promotion, personal selling and mass selling.
Assessment:
A 2-hour end-of-semester examination (60 per cent) and one class assignment of up to 2,000 words (40 per cent).
Mgt. & Industrial Relns subject : Next:327-302 | Prev:327-209 | Search | Help
Handbook 1996 : Faculty of Economics and Commerce (Volume 3 page 206)
Status: Official 1996 Date created: Oct 9 1995 Last modified: Oct 9 1995 Authorised by: Academic Registrar Email enquiries: Course_Information@registrar.unimelb.edu.au
Maintained by: Dept. of Management and Industrial Relations, Faculty of Economics and Commerce.
Copyright © University of Melbourne 1995,1996.