Mr C. McLeod. Marketing I. Second semester Two 1-hour lectures and one 1-hour tutorial per week. On completion of this subject, students should be able to:

• understand the basic processes that influence the development of corporate and marketing strategies;
• understand how to evaluate competitive and environmental forces;
• understand the analytical methods used to create marketing strategies in the modern business environment.

The strategic view of marketing; relating the marketing process to overall corporate goals. The strategic market planning process, customer, industry and environmental analysis, portfolio analysis, experience curves, competitive strategies, evaluation and control. A 2-hour end-of-semester examination (60 per cent) and one class assignment totalling 2,500 words (40 per cent).