<SOURCE TABLE="EconomicHistory:Eco::v3.203">
<SUBJECT ID="326-231" CODEUSED="326-231">
<TITLE>INTERNATIONAL BUSINESS STRATEGY</TITLE>
<COORDINATOR>Dr G J Whitwell
<PREREQUISITES>316-102 Introductory Microeconomics
<SEMESTER>First semester
<CONTACT>Two 1-hour lectures and one 1-hour tutorial per week
<OBJECTIVES>On completion of this subject students should be able to:
<ul>
<li>describe factors which affect the operation of the international business system;
<li>analyse and describe the effectiveness of alternative growth strategies of multinational enterprises;
<li>identify and analyse the role of foreign direct investment in structuring the international economy;
<li>apply microeconomic theory to the analysis of the multinational firm.
</ul>
</OBJECTIVES>
<CONTENT>Evolution of the international business system of trade, investment and international institutions; emergence of the international market in producer and consumer goods and in services; origins, growth and attributes of the multinational enterprise; strategies of overseas expansion; international banking and services; technology transfer and international economic activity; theory of foreign direct investment and the theory of the multinational as an economic organisation; rise of Japanese multinationals and Japanese foreign direct investment in Australia; multinationals in Asia; the emergence of multinationals from developing countries; impact of international firms on host countries; joint ventures, strategic alliances and international coalitions; origins and activities of international organisations such as GATT, OECD and European Union.
<ASSESSMENT>One 2-hour examination (70%); written work not exceeding 2,500 words (25%); and tutorial performance (5%).
</SUBJECT>
</SOURCE>


