<SOURCE TABLE="FineArts:Arts::v3.72">
<SUBJECT ID="111-229" CODEUSED="111-229/329">
<TITLE>ART AND THE MARKET, THEN AND NOW</TITLE>
<POINTS>16.7 2nd and 3rd years.
<COORDINATOR>Dr. Christopher Marshall.
<SEMESTER>Second semester
<CONTACT>Three hours of lectures, tutorials or seminars a week
<OBJECTIVES>In addition to the above, students completing this subject should:
<ul>
<li>demonstrate a sound knowledge and understanding of the development of the art market from the Renaissance to the present day.
<li>demonstrate a sound knowledge and understanding of the influence of developments in the marketing of art on the ways in which art and artists are perceived within society.
</ul>
<CONTENT>The subject examines the marketing of art from ca. 1400 to the present day, with particular reference to forgeries, workshop production and the issue of originality; the rise of the professional art dealer and the changing relationship of artist and patron to artist and client; the business of art and ideals of artistic worth; the role of image, rivalry and promotion in the development of artistic reputation; the rise of the international art market and the commodification of art.
<ASSESSMENT>Written work which may comprise class paper, essays, visual tests or take-home examinations totalling about 5,000 words.
</SUBJECT>
</SOURCE>


