16.7 2nd and 3rd year Shirley Law. 111-105. Second semester No more than four hours of lectures, tutorials and film screenings a week. Students completing this subject should be able to:

• understand advertising's modes of address in terms of discourse, genre and rhetoric
• analyse print and electronic advertisements in terms of visual and linguistic signs;
• account for the relationship between publicity and commodity culture in historical terms
• analyse the mythological aspects of popular culture in film, television, advertising and other related media.

An intertextual study of late twentieth century commodity culture with special emphasis on film, television, photography, advertising and interactive media. A variety of forms of publicity will be analysed in relation to the development of mass media and consumer culture. Areas to be covered will include: an overview of theoretical approaches to commodity culture; art and advertising; and commodification of everyday life including fashion, sport, shopping and computer technologies. Written work which may comprise of one class paper, essays or take-home examinations totalling not more than 5,000 words. 16.7 Shirley Law. 111-105. Second semester. No more than four hours of lectures, tutorials and film screenings each week. Students completing this subject should be able to:

• understand advertising's modes of address in terms of discourse, genre and rhetoric
• analyse print and electronic advertisements in terms of visual and linguistic signs;
• account for the relationship between publicity and commodity culture in historical terms; and
• analyse the mythological aspects of popular culture in film, television, advertising and other related media.

An intertextual study of late twentieth century commodity culture with special emphasis on film, television, photography, advertising and interactive media. A variety of forms of publicity will be analysed in relation to the development of mass media and consumer culture. Areas to be covered will include: an overview of theoretical approaches to commodity culture; art and advertising; and commodification of everyday life including fashion, sport, shopping and computer technologies. Written work which may comprise one class paper, essays or seen examinations totalling not more than 5,000 words. 16.7 2nd and 3rd years Shirley Law. Second semester No more than four hours of lectures, tutorials and film screenings per week. Students who successfully complete this subject should be able to:

• analyse print and electronic advertisements in terms of visual and linguistic signs;
• account for the literal meanings and the ideological connotations of advertisements;
• understand advertising's modes of address in terms of discourse, genre and rhetoric;
• account for the relationship between publicity and commodity culture in historical terms;
• analyse the mythological aspects of advertising as a form of popular culture.

A study of advertising in print and electronic media. A variety of forms of publicity will be analysed in relation to the development of mass media and consumer culture. Contemporary issues will include legislation on political advertising, representations of 'otherness' in advertising campaigns, and counter-advertising practices like graffiti. Written work which may comprise class papers, essays or seen examinations totalling 5,000 words. To be advised